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Maple Leaf Sports and Entertainment
In April 2009, Toronto Maple Leafs and Air Canada Centre officially launched their Team Up Green initiative as part of Maple Leaf Sports & Entertainment's (MLSE) ongoing commitment to the environment and sustainability. In early 2007, e3 was retained to support the development of a green strategy for the Air Canada Centre. MLSE, including the Maple Leafs, Raptors and Live Events host over 300 events a year. With over 20,000 fans at each event, the organization realized that they could have a large impact within their community and with their fan base. They calculated their 2007 carbon footprint and developed a green strategy to reduce their footprint and engage fans. This coordinated program is a true integration of reduction programs and community outreach.
Air Canada Centre is in its second year of a five-year plan where Canada's premier sports and entertainment venue will invest $5 million to reduce its overall carbon footprint. The venue's environmental initiatives include: reducing its energy consumption and its greenhouse gas emissions by 30 percent, re-engineering Air Canada Centre's mechanical and electrical operations, and implementing a waste diversion program. More information...
http://www.davidsuzuki.org/latestnews/dsfnews04080901.asp
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